Johns Hopkins University
Who: Johns Hopkins University
What: Digital Animation
Result: After watching the video 100 women were asked if they would consider talking to a provider about abuse: 26% said they would think about, 28% thought they might be able to if the provider asks, 15% planned to talk to their provider if the provider asks about abuse, 21% planned to talk to their provider even if the provider does not ask about abuse, 9% were not willing to talk with their provider. When followed up a month later - 19% had already talked to their provider about their abuse experience
My Role: Associate Design Director
Collaborating with my team at Thesis, we undertook the delicate task of producing a video for the Johns Hopkins app, aimed at supporting domestic abuse survivors. This project required a nuanced approach, where our strategy was rooted in empathy and clarity. We focused on gently yet directly communicating available resources and options for help, ensuring the message was accessible and reassuring. By prioritizing the needs of the audience, we crafted a video that not only informs but also empowers survivors, reinforcing the importance of seeking support in challenging times.